Friday, October 28, 2011

Ra.One doing well in cinemas

The much anticipated opening of Ra.One might not have broken the record set by Salman Khan’s Bodyguard. However the film is certainly eyeing records in the Hindi film industry. Bodyguard had grossed more than Rs. 21 crores on the opening day. Ra.One however failed around Rs. 3 crores short of that target.
The film opened to around 3000 screens in the domestic market – India. 500 screens showed the film in 3D. The film was released in Hindi, Telugu and Tamil in India occupying around 3100 screens. On the other hand, Bodyguard had opened to lesser – 2750 screens. It is expected that the sci-fi earned about Rs. 15 to 16 crores through the Hindi version alone.
A single day grossing for any film until now has been Bodyguard followed by 3 Idiots. It is expected that the sic-fi has toppled 3 Idiots in terms of a single day grossing. But due to the Diwali festival, there was not full occupancy for all the screens.
But trade analysts have something more positive to predict about Ra.One. According to them Thursday could be the most important day for the film. It may even topple Bodyguard’s single day earning too. There has been a good amount of bookings for Thursday already.
There has been a lot of expenditure on the overall film so to say. Around 3500 VFX shots have been used in the film and this could be a record in itself. The work of special effects was outsourced to various studios in Paris, London and Bangkok apart from the United States, of course. As much as Rs. 52 crores were spent on marketing alone.