Tuesday, September 18, 2012

Can Heroine do good business during the festive season?

Kareena Kapoor’s most talked about film Heroine, is set to release. The promotion of the film is going on thick and fast. Both the leading actress as well as the director is leaving no stone unturned as far as the publicity is concerned. They are even seen on TV shows too.
However, the film is being released during the period when there are two major reasons for the audience to not to go to theaters. The first reason is the Ganapati festival that kick starts tomorrow – Wednesday, September 19. The second reason is the T20 World Cup that has started today.
If the film has to do any good business and the box office has to show results, then the director has to take a call about these two big hindrances it could cause to the turnout at the theaters. However, taking a call will not be easy for Madhur Bhandarkar.
Heroine has been a dream project for Mr. Bhandarkar. The timing of the release of the film has caught him on the wrong foot. Experts are of the opinion that the 10-day long Ganapati festival and the three-week long T20 WC could be potential spoilsport.