Tuesday, September 27, 2011

Custom built channel to welcome SRK’s Ra.One


When it comes to marketing, newer ideas are always getting innovated with the help of technology. SRK’s Ra.One is no exception either. On the contrary, Shah Rukh Khan has gone a step further. He has launched a video platform on YouTube to promote his upcoming film. This could prove to be an example for other producers to follow.
So this is exactly what Shah Rukh Khan has done. There will be videos, videos and videos all the way. The videos will consist of the film’s premier. There is a red carpet planned for the film in London. So, that can also be seen by the viewers online. Fans can also have a chance to look at the behind the scene shots which are always a curiosity to the common fan.
Apart from that, there will also be games for the users and fans to play. These are accompanies by music and dialogues of the film too. There is another first waiting for Shah Rukh Khan. SRK will be the first celebrity from India, to make his mark on the Google Plus platform.
It is sure that more and more film related personalities will begin this new and innovative way of advertising through YouTube.