The PR offices in Mumbai are flooded with offers and work currently. If on one side there is the highest numbers of films made in India, then on the other, they are the most aggressively marketed of the lots at this time. There has never been such a situation in Bollywood before. What is driving all to promote films so harder?There has been every possible step used to promote films. The most important factors have been the social networking sites like Twitter and Facebook. Apart from that the small screen has also been used to the fullest. Shahid Kapoor played a weather reporter for the promotion of his film Mausam.
One of the very recent examples was the felicitation done by Kareena Kapoor of bodyguards in real life. Shera, Salman Khan’s bodyguard for more than 15 years now did the honors to promote the film as Salman was in the States for medical attention.
Amitabh Bachchan was the guest principal in colleges during the promotion of Aarakshan. Genelia and John Abraham ‘married accidentally’ in Force. The host couple of Sanjay Dutt and Salman Khan had a forged war of words to promote Bigg Boss 5. And how can we forget the ‘jalebibai’ – Mallika Sherawat,who literally made jalebis to promote Double Dhamaal.
