Wednesday, January 22, 2014

Kareena Kapoor to be the brand ambassador of Tetley Tea

Kareena Kapoor will be seen as a new brand ambassador of yet another product – the Tetley Tea. The Tata Global Beverages Ltd is the owners of this British tea brand.
This is the launch of the green tea and an effort to reach out to the smaller towns and markets. Kareena Kapoor will play an important role in the re-launch of the green tea for the company as they are banking on her popularity to gain more market share.
The information was given by Vikram Grover, who is the vice president for India and South Asia for Tata Global Beverages marketing. There is no doubt that the company is taking the re-launch seriously as they have roped in one of the top Bollywood actresses today.
There is enough stress on marketing and for that the company has done a good sort of investment. However, the amount invested hasn’t been disclosed. But it is certain that they will reach out through all the possible media – the print, TV and digital.

The tea is sold in as many as 40 countries with six various flavors.