Why is Bollywood desperate for publicity?

The PR offices in Mumbai are flooded with offers and work currently. If on one side there is the highest numbers of films made in India, then on the other, they are the most aggressively marketed of the lots at this time. There has never been such a situation in Bollywood before. What is driving all to promote films so harder?

There has been every possible step used to promote films. The most important factors have been the social networking sites like Twitter and Facebook. Apart from that the small screen has also been used to the fullest. Shahid Kapoor played a weather reporter for the promotion of his film Mausam.

One of the very recent examples was the felicitation done by Kareena Kapoor of bodyguards in real life. Shera, Salman Khan’s bodyguard for more than 15 years now did the honors to promote the film as Salman was in the States for medical attention.

Amitabh Bachchan was the guest principal in colleges during the promotion of Aarakshan. Genelia and John Abraham ‘married accidentally’ in Force. The host couple of Sanjay Dutt and Salman Khan had a forged war of words to promote Bigg Boss 5. And how can we forget the ‘jalebibai’ – Mallika Sherawat,

who literally made jalebis to promote Double Dhamaal.

John Abraham lifts 150 KG bike in film Force

John Abraham has shown what a Force he can be when it comes to doing stunts himself. When it comes to stunts with bikes, then John needs no motivation. There is no need to mention that bikes are the weak point of John Abraham. He is literally obsessed with bikes. So doing a bike stunt was not too difficult for John.

John Abraham always likes to make his bikes run faster and faster. But for this stunt, he had to lift the bike up over his head and toss it away. It was no doubt a difficult act and carried some amount of risk. That is why the director did not want to take any chances with the macho actor.

But John was not ready to listen to anyone. He wanted to do the stunt all by himself. Moreover, he did not want to wear a harness or even use cable to lift the bike. What JA knew was to do the act himself (for reasons better known to him). Doing such a scene without a harness could potentially hurt anyone’s back seriously.

However, after some takes and re-takes and with a good lot of efforts, John Abraham finally managed to lift the huge 150 KG bike and complete the stunt himself.