Why is Bollywood desperate for publicity?

The PR offices in Mumbai are flooded with offers and work currently. If on one side there is the highest numbers of films made in India, then on the other, they are the most aggressively marketed of the lots at this time. There has never been such a situation in Bollywood before. What is driving all to promote films so harder?

There has been every possible step used to promote films. The most important factors have been the social networking sites like Twitter and Facebook. Apart from that the small screen has also been used to the fullest. Shahid Kapoor played a weather reporter for the promotion of his film Mausam.

One of the very recent examples was the felicitation done by Kareena Kapoor of bodyguards in real life. Shera, Salman Khan’s bodyguard for more than 15 years now did the honors to promote the film as Salman was in the States for medical attention.

Amitabh Bachchan was the guest principal in colleges during the promotion of Aarakshan. Genelia and John Abraham ‘married accidentally’ in Force. The host couple of Sanjay Dutt and Salman Khan had a forged war of words to promote Bigg Boss 5. And how can we forget the ‘jalebibai’ – Mallika Sherawat,

who literally made jalebis to promote Double Dhamaal.

Konkona’s Confirmation On Marriage

The Bollywood actress Konkona Sen Sharma has herself confirmed that she has got married with her long-time boyfriend Ranvir Shorey. Konkona twitted on her Twitter page that she and Ranvir had got married on 3rd September. She also thanked all her fans for their good wishes.
The two were engaged for a long time now. They were engaged in 2008 itself. However, their marriage finally culminated only now. Their Goregaon residence was the destination for the family and some of the close friends which included Shilpa Shetty and Fardeen Khan. Other than the very near ones, the marriage was a completely private affair with no fanfare.
Konkona, 30, looked stunning in her Bengali sari, while Ranvir, 38, was dressed as in a Punjabi outfit. According to the insiders, the jewelry which the bridegroom was sporting was that of her grandmother's.
Here are some of the messages that the couple got when the news of their marriage went public.
Genelia D'Souza: "Congratulations Konkona, lots of love and happiness to a new life."
Shabana Azmi: "Congratulations both of you - bahut saara pyar (lots of love)."
Karan Johar: "...huge congratulations!!! The best years ahead!!"